A smiling woman with wavy blonde hair standing outdoors with her arms crossed, wearing a dark blazer and a black top, in front of a cityscape with multi-story buildings.
Group of women on rocky beach during a photoshoot with a camera and lighting equipment, ocean in background.

Hi, I’m Alma.

Stockholm-based photographer and visual content creator.

Creating photography, video and visual storytelling for brands, campaigns and digital platforms.

Since 2019 I’ve worked professionally with photography and visual production, collaborating with brands, magazines and creative teams to create content for both editorial and commercial platforms. My work spans campaign imagery, editorial photography and brand content, with a focus on clean, atmospheric visuals.

Over the years I’ve worked across a wide range of industries including fashion, beauty, interior, food, lifestyle and corporate projects. This broad experience has given me a strong understanding of how visual storytelling needs to adapt to different brands, audiences and platforms.

I’m experienced in working across the full production process - from concept development and creative planning to final delivery of visual assets across photography and video. Through freelance work and collaborative productions, I’ve developed a strong understanding of brand consistency, fast-paced production environments and content created for multiple digital platforms.

I see myself as a reliable and flexible creative partner, used to working closely with stylists, producers, designers and marketing teams to deliver visual content that works both creatively and strategically.

Co-founder of STUDIO FEMME, a collaborative studio delivering both full-scale productions and tailored content for brands and digital platforms.

Selected clients:

H&M, Soft Goat, Malina, Layered, Bangerhead, Savannahs, ELLE, GlowID, Lindex, Daniel Wellington, Wakakuu, Lyko, Grand Relations, Dyson, Babyshop, Marginalen Bank.

Skincare products on a decorative silver tray, including a tube labeled 'REPAIR' in Asian characters, a small bottle of Retinol Intense serum, and a bottle of Multi Peptides & Gf Advanced Lifting Serum, with torn paper and a velvet pouch.

Let’s Work Together

My Services

I collaborate with brands, agencies and creative teams to develop and produce visual content for campaigns, editorials and digital platforms.

Photography & Video Production

Professional photography and video production for campaigns, editorials and brand content. Working both in studio and on location, producing visual material for campaigns, websites and social media.

Post Production & Content Adaptation

Editing, retouching and adapting visual assets for different platforms and formats. This includes image retouching, video editing and preparing content for use across digital channels such as social media, websites and marketing campaigns.

Creative Direction & Concept Development

Developing visual concepts, creative direction and storytelling for campaigns and brand content. This can include idea development, moodboards and planning visual content tailored to brand communication and digital platforms.