24 Beautiful Reasons – Bangerhead Christmas Calendar

For Bangerhead’s holiday campaign 24 Beautiful Reasons, I created the photography, lighting and retouch for the launch of their annual beauty advent calendar. The visual direction combined a vintage christmas aesthetic: warm tones, classic materials and nostalgic textures. The imagery presents the calendar as a luxurious object and a daily moment of discovery throughout december.

In total, I delivered 18 still images adapted for different platforms and placements, including e-commerce, campaign banners, editorial content and social media.

“Working with Alma on our Bangerhead Christmas calendar was such a great experience. She really understood the mood we wanted to create and captured it beautifully. On top of that, she was incredibly easy to work with—responsive, collaborative, and very attentive to our needs. I’m so happy with the outcome and would love to work with her again.” - Malin Falk, former Head of Brand & Communication Bangerhead.

”The content generated strong engagement and notable excitement around the calendar, performing above our average benchmarks across our social channels. Our audience showed a high level of interest, and the visual material captured by Alma played a key role in elevating the campaign and driving this level of performance.” - Sofia Engström, Social Media Manager Bangerhead.