A studio production created for hair accessory brand By Barb’s webshop, social media, and digital advertising. Inspired by late 90s Jil Sander and Scandinavian minimalism, the visual direction focused on clean compositions, soft yet precise lighting, and a quiet, confident aesthetic.

The project resulted in 45 still images and 15 short video clips designed for use across e-commerce and social platforms.

“Alma was fantastic to work with! She came very prepared, was highly organized and made the entire process feel easy and professional. The final images and videos turned out beautifully and truly captured what we hoped for. The content she created now forms the foundation of our latest Meta ad campaign, which is performing incredibly well and exceeding our expectations. We give Alma our highest recommendations” - Hanna von Schantz, Co-founder ByBarb.

Team

Photo & Film: Alma Vestlund
Photography Assistant: Hanna Sörqvist
Creative lead: Henrietta Fromgholtz
Hair: Hans Nilsson
Makeup: Mia Högfeldt